Consider the following account,

“… one study had college students form two lines, go into rooms with people pouring water into glasses. In one room the experimenters said “Please drink this half full glass of water.” In the other room, “Please drink this half empty glass of water.” Of course, the glasses contained exactly the same amount of water.

“Now comes the interesting part. The groups then entered another room where they were asked if they wanted more water. Yup, no half full or half empty just would you like more water.

“Anyone want to guess the outcome? I’ll bet most of you were right. The “half empty” contingent was thirstier than the “half full” folks.” (Source: Sylvia Lafair)

Do you think that there is anything that leaders can gain from this study when it comes to communication strategy?