“If you build it, he will come…” The line was made famous in the movie Field of Dreams. An Iowa farmer hears a whispered voice make the promise, so it makes perfect sense for him to build a baseball field where he should be growing corn so that long dead baseball players can come toss the ball around. It makes perfect sense. Hmmmm.
Perhaps the similar thinking of Edward L. Bernays is a little more reasonable. According to John Maxwell Hamilton in Casanova Was A Book Lover,
Edward L. Bernays, a founding father of public relations, concocted a creative strategy for promoting reading. As a service to Simon & Schuster, Harcourt Brace, and other publishing clients, he convinced architects, decorators, and builders to construct homes with built-in shelves. “Where there are bookshelves,” he said, “there will be books.”
Wow, now I know why I own so many books.